smith phillips consultancy

Strategic Advisory & Merchandising Consulting

Partnering with founders & brands at moments where judgment, taste, and commercial clarity matter most.

Advisory Engagements

• Executive Intensives — Short, high-impact working sessions designed for fast clarity around high-stakes decisions.

• Rapid Turn Special Projects — Time-sensitive, execution-adjacent engagements requiring speed, judgment, and trusted production or vendor expertise.

• Strategic Projects — Fixed-scope engagements for defined moments such as strategy resets, go-to-market planning, revenue or assortment architecture, and licensing initiatives.

• Strategic Advisory Retainer — Ongoing senior-level advisory partnership focused on strategy, merchandising, prioritization, and key decision support.

  Merchandising Consulting Track

• Phase 1: Merchandising & Inventory Audit — Executive assessment of inventory health and performance with priority actions and a recommended merchandising calendar.

• Phase 2: Merchandising Advisory — Ongoing advisory support including weekly KPI-driven insights, buy optimization, site merchandising review, assortment architecture, and pricing guidance.

Cultural & Retail Environment Advisory

Strategic advisory to global publishers on retail realism, suburban mall ecosystems, and period-authentic consumer environments, strengthening immersive world-building and interactive research.

Engagements include:

• Environmental and spatial logic analysis of enclosed malls

• Behavioral pattern mapping (teen movement, social clustering, dwell zones)

• Anchor-driven traffic modeling and circulation analysis

• 1980s–1990s cultural fidelity and material authenticity guidance

• Retail tenant mix realism (legacy department stores, inline brands, kiosks)

• Sensory layering consultation (sound, lighting, material shifts)

• Cross-market comparative insights

Designed to support:

• Environment build accuracy

• Player movement realism

• Period authenticity

• World immersion depth